Croatia’s Adriatic coast is already spectacular. The challenge with a venue like AMORE Sea Club wasn’t the view — it was everything else. How do you furnish a coastal hospitality space so it holds its own against that backdrop without disappearing into it?
Our answer: Go bold, go colour, and mean it.
Rather than playing it safe with neutrals, the design team built the entire furnishing palette around summer fruit tones — watermelon red, bright lime, sunlit yellow, juicy orange. Against the deep blue of the sea, these colours don’t compete with the landscape. They emphasize it.
Colour in exterior environments behaves differently than it does indoors. Natural light, open sky, and shifting sun angles mean that what reads as aggressive on a mood board can land as joyful and grounded on-site. The AMORE project is a useful example of that principle working in practice.
Each piece was chosen to do a specific job within the space:
Bullard Bollards’ polyethylene pieces are UV-stable, salt-resistant, and built for the kind of high-traffic, all-season use that coastal venues demand. The aesthetic ambition doesn’t come at the expense of performance.
AMORE Sea Club is a good reminder that outdoor spaces deserve the same design intentionality as interiors. When furniture carries a point of view, it stops being background and starts being part of the experience. That distinction matters — especially in hospitality, where atmosphere is a core part of what people are paying for.
